Our AI-Native Services Thesis

The K-Shaped Market

Every general-purpose technology changes how value is captured, and AI is tracing a familiar split.

Coming soon

Coming soon

This piece is in progress. Here is what it will cover.

  1. You have seen this shape before
  2. One trajectory before the shift. Two after.
  3. Nobody has named the shape yet

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Next on the Jettison blog

Run your transformation like a product

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Next on the Jettison blog

The Transformation Wheel

Run your transformation like a product

Business is a loop. Map it on the wheel, find the weak wedge worth the most, and move one number.

Zac Brooks8 minute readSix dimensions32 areas103 capabilities